If you’re thinking about a Loyalty Rewards Program for your business, do your homework.

There are a lot of marketers out there who have decided to expand into the loyalty rewards business without really understanding the necessary ingredients that are crucial for a program to be successful.

A successful loyalty program only works if the company branding the program and the program provider work as a team.

Some loyalty providers are quite simply redemption providers.   These type of points only redemption programs don’t offer an integrated end-to-end customer experience that creates increased loyalty, supports your brand, and builds your business value.

A good loyalty provider has a permanent location, warehouse, marketing and customer service personnel, dedicated software developers, and are able to work with you on integrated marketing strategies, monthly customer e-statements, data analysis and so much more !!

Sometimes the cheapest option turns out being the most expensive.

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