Christmas is coming; are you using your program effectively?

Many businesses give their customers gifts during the holidays, whether it’s a gift basket, gift cards or a nice bottle of wine. This is a great opportunity to increase touchpoints with your clients and show them you appreciate their business. But if you’re running a rewards program these can be even more effective. The opportunity […]
“Redemption” Programs That Masquerade as Loyalty Program Providers

If you’re thinking about a Loyalty Rewards Program for your business, do your homework. There are a lot of marketers out there who have decided to expand into the loyalty rewards business without really understanding the necessary ingredients that are crucial for a program to be successful. A successful loyalty program only works if the […]